Air Arabia Tactical Campaign
Objective: To create awareness about the low fares offered by Air Arabia during March by promoting a “scratch and win” discount on the ticket
Target audience: Business and holiday for the travelers
The Work: Air Arabia is synonymous with low fares and value for money. The challenge creative was how to express a well-known fact in the public psyche in a very different and striking manner so as to generate the desired response.
The creative approach was based on the “everybody wins” thought. The message was by flying with Air Arabia, customers could not only get great fares but also a surprise discount through the “scratch and win” promotion.
Thus, the visuals showed a beauty contest where every contestant was judged the winner as well as a boxing match where both pugilists were adjudged winners! This was an insightful way to break the clutter and create an air of freshness around Air Arabia.
